French fashion house Balenciaga achieved the highest score at the recent MET gala, held on September 13, thanks to the influence of Rihanna and Kim Kardashian, whose dresses garnered a lot of attention and attention. comments.
As a result, netizens flocked online, not only to rent, tease, or meme the looks of the two international stars, but also to research and purchase designs featuring the house logo. The MET Gala, one of the most anticipated fashion events of the year, generated even more buzz this year after the cancellation of the 2020 edition. And no doubt the lucky celebrities who received an invitation did. profited. their ultra-glamorous, original and even eccentric outfits, to the delight of the public.
The overcoat, lined with a down jacket, designed by Balenciaga, was crowned queen of the evening, making unanimity for its look by commentators on the web. In another style, Kim Kardashian, who opted for a suit hiding her face, also signed Balenciaga, has been the subject of much derision and mockery. But that doesn’t matter as the two stars have been the center of the conversation, meaning they and the fashion house are gaining visibility. , so much so that over the past two days, they’ve even seen a 505% increase, says the latest report from global fashion research platform Lyst.
World, especially with Generation Z.The ERL label also took advantage of the MET Gala with A $ AP Rocky’s ultra-cozy cocoon coat, with searches for the brand’s products increased by 259% in just a few hours. Among the other brands that gained visibility thanks to the event, Brother Vellies-Alexandria OcasioCortez wore a brand dress covered with the phrase “Tax the Rich” (+ 120%), Oscar de la Renta (+ 179%) and Versace (+ 45%).
A day earlier, the MTV Video Music Awards were the center of attention with, once again, ultra daring outfits. What seems to be all the rage these days as it’s the outfit Megan Fox wore – a totally see-through dress from Mugler – that seems to have had the most impact. see-through dresses saw a 144 ter increase in her appearance on the red carpet.