The French company, specializing in beauty packaging solutions and applicators, presented a series of innovations at Luxe pack Monaco. In particular, Cosmogen has introduced two patented single-material innovations of the pandemic.
“During the lockdowns, we focused on preparing for the post-crisis situation, by injecting available liquidity into innovation,” explains Priscille Caucé, CEO of the company. Always in search of sustainable solutions, Cosmogen presents rBRUSH, a patented single-material makeup brush, made entirely of recycled PET, without glue.
After reducing the number of components in its brushes, the French company also tried to increase the number of components in its brushes. percentage of synthetic fibers recycled in the tuft. After several tests, it has successfully reached 100%, thus paving the way for a brush entirely in PET According to the LCA tool used by Cosmogen to measure the impact of its sustainability on innovations, this brush reduces the impact on global warming by 49%.
The Cosmogen teams were first interested in the emergence of solid cosmetics, in particular skincare and make-up formulas, which are increasingly being developed in the form of solid sticks.
These new waterless, inexpensive and nomadic formats are appealing to young consumers.