Scent Beauty, Inc., a disruptive omnichannel developer focused on DTC and a diverse portfolio of exclusive and uniquely licensed brands of cultural significance, has announced the closing of a favorite Series A investment. The increase has was led by KSV Global, a growth-stage Boston investment firm that works with entrepreneurs who are passionate about transformative growth and committed to creating long-term value and relationships.
We look forward to the continued growth and international scale of Scent Beauty, in part thanks to this funding round led by KSV Global, “said Stephen Mormoris, Founder + CEO of Scent Beauty.” In no time, our team is already reinvented. and modernized the fragrance category with licensed and exclusive brands such as Dolly Parton, Stetson, Simply Natural, CHER, Ron Dorff, Sam Edelman and ScentOrganix, as well as upcoming K3 launches by Kenzo Takada, Kylie Minogue and Carmindy Beauty, among others help us continue this upward trajectory by working with the world’s biggest brands.
Dan Gay, Co-Founder and Managing Partner of KSV Global added, “We are delighted to partner with Scent Beauty in their next phase of growth. Their team has built a portfolio of influential brands, and this funding will allow them to develop new global partnerships more quickly and in a disruptive manner. We are grateful to be a growth partner. Scent Beauty, formerly Edge Beauty, launched in 2019 was founded by Stephen Mormoris after a successful career as CMO of Coty Inc.The company has an impressive board of directors, including Chariman Bernd Beetz. Beetz said, “ScentBeauty has already shown that it can revolutionize the perfume industry and with this KSV led round of funding, I am confident that we can develop even more launches innovative across the fragrance and beauty category for years to come.
Scent Beauty products are developed exclusively in collaboration with Firmenich, a world leader in the creation of perfumes. The brand will launch its European website on November 1 as part of a strategic goal to increase its global reach. Beauty products can be found on the brand’s e-commerce site, with selected offerings available at Walgreens, Walmart, Boots, Macy’s, Sephora, ULTA, Tmall, and QVC / HSN.
Follow Scent Beauty : https://scentbeauty.com/
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