Kylie Jenner has a new baby! No, we’re not talking about her second pregnancy, but rather a brand new one.
Along with Kylie Cosmetics, Kylie Skin and Kylie Swim, Kylie Baby is Jenner’s new lifestyleslashbeauty brand that caters to new moms. tomorrow with four products: mild shampoo, mild conditioner, shower gel and moisturizing lotion and three bath accessories. Kylie Baby takes formulations seriously.
The products meet strict ingredient standards and are approved by pediatricians. The shampoo and conditioner are designed for use on all hair types and for babies, toddlers and children of all ages, while the shower gel and lotion are safe for sensitive skin.
Accessory elements include a 100% cotton bath towel in three colors, a set of brushes and combs, and a travel case set.
We’re catching up with Jenner to learn more about Kylie Baby, her advice for new mothers, and whether or not we can expect Kylie-themed strollers in the future.
Clean formulas and confidence are the key to a children’s brand.
Tell us about the process of creating these child-safe formulas and products.
I worked with a team of chemists specializing in baby care development to select naturally sourced ingredients and plants for my Kylie Baby formulas. I wanted to make sure I was using the softest, cleanest, and safest products for my kids. It was therefore important that the line met my cleaning standards and was approved by pediatricians.
Sure you’ve tried so many baby products! What Makes Kylie Baby Better?
I have certainly tried my fair share of baby products, so when creating Kylie Baby it was essential to provide the best and highest quality formulas. We’ve designed all Kylie Baby products to be clean, vegan, hypoallergenic, pediatrician tested, and tear free. Each product is safe for all ages and is cruelty-free, paraben-free, sulfate-free, silicone-free, and gluten-free.
What has been the hardest part of becoming a new mom and what has been the most rewarding?
The hardest part is the lack of sleep [laughs]. The most rewarding thing is being able to see the world through Stormi’s eyes and watching it grow every day.
We are sure you’ve tried so many baby products! Is Kylie Baby better?
I have certainly tried my fair share of baby products, so when creating Kylie Baby it was essential to provide the best and highest quality formulas.
We’ve designed all Kylie Baby products to be clean, vegan, hypoallergenic, pediatrician tested, and tear free.
Each product is safe for all ages and is cruelty-free, paraben-free, sulfate-free, silicone-free, and gluten-free.
Kylie baby: https://instagram.com/kyliebaby?utm_medium=copy_link
