The online metaverse is coming and if we’re going to be spending more time in virtual worlds, there’s a crucial question: what are you going to wear? ‘”Said the 27-year-old Daniella Loftus.” But my 14-year-old cousins quickly caught on.
“For many, the idea of buying clothes that don’t exist is a leap conceptual too far. But emerging digital fashion stores are tapping into a growing market not for real clothes but digitally generated dresses that simply store Photoshop on a customer’s photos or videos for posting on Instagram and elsewhere. Soon a way to dress up your avatar when interacting in online games and hangouts, all potentially lying in sweatpants in your home.
British influencer Loftus sees so much potential that last month she left her job at a fashion consulting firm to devote herself full time to her website, This Outfit Does Not Exist. Instagram shows the potential of virtual clothes that don’t need to obey the laws of physics, from a glistening silver liquid pantsuit with tentacles to a wobbly pink creation with lasers firing from her bustier.
“The digital goes beyond the physical.Kids wonder, “What skin did you have in this game yesterday?” Loftus said. The captivating Brazilian model and influencer Isabelle Boemeke is already passionate about buying digital clothes. Online, she is known as Isodope and mixes high fashion with a serious commitment to clean energy and environmental activism. Her otherworldly style matches her message perfectly.
“I wanted to do something very eye-catching and daring. If my videos saw me wearing a t-shirt and jeans, they wouldn’t have the same appeal,” Boemeke .It’s demand, so supply is coming quickly. Dresses from digital fashion store DressX range from hats for $ 25 to weird jellyfish-like dresses for hundreds of dollars. “Every brand in the future will be okay with digital fashion,” said DressX co-founder Daria Shapovalova.
His own research indicates that 15 percent of shoppers do so for Instagram posts, and nearly a quarter found them satisfied clothes. “You don’t necessarily need a physique to feel the thrill of wearing an extraordinary piece of clothing,” said Michaela Larosse, of The Manufacturer, who sold the first digital-only dress in May 2019 for $ 9,500. “We will all have a digital self, we will have an avatar, and you can communicate something about yourself, who you are, what is important to you, through iteration of your avatar.
Reducing Waste Environmental concerns are also key The traditional fashion industry is one of the biggest generators of pollutants and aircraft waste, a point made by Extinction Rebellion protesters who have taken to assault the Louis Vuitton parade in Paris on Tuesday. “I know a lot of women who buy a dress, they wear it once for one photo and never again,” said Boemeke.
“They could reduce consumption and waste by using digital fashion for some of these positions. The pandemic was an obvious accelerator for these activities.” People were stuck at home doing nothing. They didn’t have a place to wear these beautiful clothes, “she said. Loftus. It is clear that digital fashion is not for everyone yet and maybe never will be.”
I’m not sure if a lot of people who do things online really want to meet people. in person. I think a lot of their needs and wants can be met online, “Loftus said. It could also prove to be a great leveler, a way for antisocial people to change their skin (almost literally) and adopt one other.”
Accountant with wife, kids and you “I’m happy to be pretty run-of-the-mill in real life, but the way you want to express yourself in these virtual worlds is totally different,” he said.
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