Valentino gave the fashion crowd a taste of real Parisian life on Friday. Her show featured flower stalls, traditional bistro chairs and tables at which guests, including singer Given and The Crown star Vanessa Kirby, were served wine by the waiters.
The audience looked in disbelief at the real Marais cafes outside the room. But they too took part in the action because, under vibrant applause, the models invaded the real Parisian streets after the parade in a myriad of sparkling and colorful models.
In the heart of the most trendy and streetwise district of Paris Le Marais, Pierpaolo Piccioli of Valentino has let his hair down. She created a vibrant and varied collection called “In the Streets of Paris. For Spring, her goal was to show fashion as it should be – worn on the streets. And she literally did. shimmering gold sequins, dazzling colors, “baggy jeans and shimmering Juliette sleeves in the taste of the 80s
This season, the Italian designer has taken a new direction.Yet the designs remained refined despite the street: a loose emerald men’s suit had a lavender-colored silk scarf collar that floated delicately from underneath. The silk material allowed this collection to keep a real sense of lust throughout. not conceived as streetwear but conceived… like real life ”, clarified the intentions of the fashion house Piccioli.
At the end of the parade, like real Parisians, guests received bouquets of local flowers from real florists in the Ile deFrance region, while models strutted through the streets of the city to thunderous applause.
As many houses still only have a digital presence during Fashion Week, some are launching targeted campaigns to promote their designs. Alexander McQueen is one of them.
The brand launched a global artistic fashion campaign this season in which it brought in photographers to produce their famous book Tread Slick in a natural setting.
Photographers such as Katie Burnett, Max Farago, Gwen Trannoy and Charlie Gates took part in the project, photographing the chucky-soled ankle boots by the sea, on the rocks, next to the flowers and covered in foam bubbles. It’s probably as romantic as fashion week.
Follow Valentino : https://www.valentino.com/en-in