The company was launched in 2021 by entertainment industry pioneers Michael Green, Reza Izad and Dan Weinstein, former founders of Studio71 and The Collective (CDS). Together they bring decades of experience representing and working alongside some of the biggest names from the worlds of “traditional” and “digitally native” talent. The new creators of the management company’s digital roster, who each have millions of followers across all platforms, span a variety of genres.
Management firm Underscore Talent has added a host of future digital talent to its roster, including photographer Jordan Matter; YouTubers Stephen Sharer, Matt Yoakum (a.Matt Slays) and Rebecca Zamolo; and TikTok creator Zach Jelks. The digital creators are joined by fitness influencer Ashley Nocera, model Erika Costell, chef Gustavo Figueroa (a.El Guzii on YouTube), gamer Ryan Phillips (a.TewTiy), beauty influencer Rachel Levin, the Lifestyle creators known as Ant and Ana on YouTube and TikTok creator Isaiah Garza.
The new creators of Underscore Talent’s digital roster, who each have millions of followers across all platforms, cover a wide range of genres, including food content, joke videos and lifestyle vlogs. “We’re not necessarily trying to fit into a certain subset of creators said . We think we want to work with the best in class in their particular craft, and no matter what platform they’re on,” Underscore Talent co-told . “If they have the ability to communicate and nurture a meaningful audience on a meaningful scale, we believe we have the experience to help them navigate this world, regardless of gender, and create real value. for themselves.
In June, Underscore, which formed earlier this year, also launched a games division with talent such as Swagg, CodeMiko, Aydan, H3CZ, and Scump.
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