The New Jersey-based full-service beauty and personal care provider has launched a new line of turnkey products featuring clean, inclusive, cruelty-free and multitasking formulations and packaging, made from natural and renewable ingredients agricultural waste. The new Zero + collection includes three versatile products and is paired with accessories to showcase the company’s full service capabilities: Zero + Skin Prep + Perfector.
A fuzzy balm enriched with beet root extract, elderberry extract and sea moss that is used to prime and prepare skin before makeup application, or worn alone to practically even skin tone, erase fine lines and skin imperfections creating a flawless, hypernatural, “your skin better” look and feel. Zero + Face + Eyes + Lips Enhancer. A multitasking skin enhancer that can be used on cheeks, lips and eyes as a 1 minute makeup that provides a pop of color and u. Gives a definitive dewy glow while moisturizing and protecting the skin. Contains a blend of squalane, sea musk and elderberry extract.
Zero + Brow Shaper + Styler. A multifunctional creamy pomade with flexible hold to shape and condition eyebrows, beards and flowing hair. Infused with Jamaican black castor oil and fenugreek.In addition, the Zero + packaging line has been developed with the mission of offering solutions that comply with WWP Beauty’s “6Rs of sustainability”. This plant-based packaging line is based on “responsible and locally sourced” materials from agricultural waste that do not interrupt the supply of the food chain. ”Beauty, both for the end user and for environment.
This collection demonstrates the company’s continued commitment to reducing its global carbon footprint, supporting a circular economy across the cosmetics industry and working to create a more sustainable, clean and inclusive future, WWP Beauty said in a statement.
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